The 'Cracker Barrel Controversy' is a ConInc Op
We do not have to play along with establishment retardation.
President Donald Trump responded to the “Cracker Barrel rebrand controversy” narrative by preemptively taking personal credit for the good thing sure to happen in the end. The praise that will be lavished on Trump for another amazing victory against “the left” would have been similarly lavished on whatever candidate the GOPe would have picked in Trump’s place. The idea was to sell JD! Vance or Ron! DeeSantis or Vivek Ramaswamy or whoever else as a leader capable of bringing the rational, efficient change that can come from “MAGA policies” under someone more politically professional than Donald Trump. This skilled warrior who could convince MAGA he’s their new champion, even though he sounds like the smart people. All of this would have worked in the prior paradigm.
TRUMP: “Cracker Barrel should go back to the old logo, admit a mistake based on customer response (the ultimate Poll), and manage the company better than ever before. They got a Billion Dollars worth of free publicity if they play their cards right. Very tricky to do, but a great opportunity. Have a major News Conference today. Make Cracker Barrel a WINNER again. Remember, in just a short period of time I made the United States of America the “HOTTEST” Country anywhere in the World. One year ago, it was “DEAD.” Good luck!”
The stance Trump seems to be taking here is: “We will help you if you do the right thing. You’ll take a week of public shaming and it will be over. Your customers won’t leave you.”
This provides effective public relations cover inside the company to assuage the guilt of having gone “woke” and allows Cracker Barrel to shift to an “unwoke” position that becomes part of their new brand identity. They are pro-the New American Way™ and would have been even if the establishment candidate would have been successfully installed. We are watching a Reality Show.
This narrative op allows Cracker Barrel to gracefully accept punishment that sparks learning and movement toward a better tomorrow. Everyone moves forward. ConInc ran the same play with Bud Light and Target and Boeing and the rest. I’m not suggesting these companies are innocent of doing what they’re accused of doing, but there’s no reason to believe it just because Matt Walsh said so and Jesse Kelly backed him up and Donald Trump played along. I assume major corporations have done bad things in league with politicians who have done bad things. The important focal point is: those bad things that have gone on for years are being brought out now, in microcosm, for a reason.
Cracker Barrel, in particular, is an interesting case. The government went after Cracker Barrel in the 90s over claims of anti-LGBTQIA+++ bias. The government went after Cracker Barrel again in 2004 when the DOJ accused the company of enacting racial segregation in its restaurants. According to Wikipedia (which could be wrong) there were “several civil rights lawsuits” against Cracker Barrel in the early 2000s.
As a result of that constant hounding by the Uniparty’s legal apparatus, Cracker Barrel began to crack. The public relations pressure became too great for them to stick to principle. They began implementing social justice programs in their business environment. The government has significant leverage against companies and has given itself, through various usurpations, the unconstitutional power to stop potential slavery before it starts act as a guarantee against racism. Slavery starts at birth. It’s a matter of who and what we’re serving.
If a narrative is a major focus of the ConInc/TPUSA/Daily Weimar/based’n’redpilled crowd, it is an enemy deployment. These News operations have supported the Uniparty at every turn. They are woke—so woke that they’re now attempting to redefine the small contingent of truly not woke people as “Woke Right: Just as woke as the left!” To be fair to James Lindsay and other degenerate, Zionist, materialist Attention Farmers online their description is accurate in describing a tiny portion of those they’re accusing. This is because those people are Controlled Opposition, put in their places to be accused in these ways, just playing out the pro- or anti-Jew conversation in public. It’s white knights fighting apparitions.
Those who truly are not woke are uninterested in giving their money and power away ostensibly to protect some identity group that is not actually endangered. We are being accused of “reverse racism,” in essence—a meaningless concept and a tactic that failed when it was tried by the left. These organizations are, in fact, on the left. They pursue globalism which is inseparable from collectivism. The plainly state with no hesitation: their goal is to create an cloistered ethno-state for other people on the other side of the world because Muslims are bad. Mainstream Christianity indoctrinates the unwitting into dispensationalism, an ideology spawned from the same priorities that created the Scofield Bible. Evangelical America has been convinced that the point of Christianity is going to war on behalf of those who reject Christ against whoever they say is threatening them, in order to bring on their Messiah, who is nothing like Jesus. This is why the American Christian mainstream engages with the prosperity gospel in hopes of material wealth while trembling over end times that happened 1,955 years ago but we’re convinced will happen in our lifetimes.
What sort of psyop could invert entire belief systems, transforming beliefs into their opposites? Well, this kind. It is a long-running, systematic derangement program developed for the purpose of fracturing psyches. If every word, every concept, means what it is defined to mean as well as the opposite, then truth is impossible. Our world is barely sensible. Our understanding is inverted over time. This is inflicted intentionally through the use of constant programming, trauma, reward, and deceit, always appealing to the lowest common denominator. Our reality is advertised to us and we are bargain shoppers.
ConInc media has told the public the wrong things and routinely led people to make terrible decisions for years on end. We know they’re fake news but we pretend it’s *our* fake news and therefore ‘okay’ and ‘probably not lying as much.’ These entities and the characters they put on TV spent all week on the Cracker Barrel op.

At some point we have to accept that it’s our own fault this continues. Instead we convince ourselves that the Screen is trying to help us.
The Cracker Barrel episode is a narrative that would have played out in the media no differently had the Uniparty been able to install Ron! DeeSantis or JD! Vance as president rather than Trump. The Uniparty Right establishment abandoned Trump is his attempts to resolve the 2020 election and their media, these very same people, sold us the idea that Joe Biden really received 81 million real, lawful, American votes. Nearly every Uniparty Right establishment political and media figure went strongly anti-Trump, pro-anyone-else, up until they linked arms with the Uniparty Techno-Libertarians after Trump was already a lock. And then there’s Assassination Event #1.
We don’t need to hash out the details or determine once and for all if Thomas Matthew Crooks is even a real person who existed. We can simply understand that two days prior to the Assassination Event, gay-techno intelligence asset Peter Thiel and communist billionaire Reid Hoffman got into a publicized shouting match at a billionaire confab in Idaho. The subject of their disagreement? “Martyring” Trump.
Two days after Assassination Event #1, Donald Trump posted on Truth Social to let everyone know that JD! Vance would be selected from the establishment to be tarnished and expose Uniparty Right’s new golden boy, taking on the role of “running mate” in a fake campaign leading to an equally fake election. Trump played along with the “landslide” narrative that needed to be run to support the responsible new Republican establishment (more American than ever!).
Trump has said plainly that the results of the 2024 election are just as fake as 2020. Trump in response to Bret Baier reading off the reported election results said, “If you believe the whole thing. The whole thing is ridiculous.” No one would have believed in the legitimacy of our elections, and therefore our system, if the News reported a Kamala Harris victory. Trump and MAGA made that impossible.
The elections, too, are Uniparty Psyops that fit the exact same framework as ‘Cracker Barrel controversy’ narrative. Elections divide the country about distractions that our anger can’t affect. Elections ritualize faith in the system and convince us that we have chosen all of it for ourselves. Elections give the Uniparty the chance to featuer wall-to-wall programming, each show advocating on behalf of both sides of the Uniparty interchangeably as not only the best choice, but the only choice on offer. Elections, along with fake polls, convince us that we are a 50-50 country and not a massive population of normal people, who agree about virtually everything that matters, being forced into subjection and servitude to benefit a tiny, overpowered minority of so-called Elites.
It seems likely the Uniparty would’ve engineered JD! as the presidential candidate recruiting Ron!, “America’s governor,™” as VP so Ron! wouldn’t be perceived as politically ambitious, ditching Florida after having just been “reelected” as Governor less than two years prior. (Ron! ran anyway. His campaign for president formed and organized during his campaign for governor in the fake elections of 2022. The verdict is out on what the DeeSantis op ultimately means.)
Vance/DeeSantis representing the New American Way is a product the Screen can sell. It manufactures total consent on behalf of those demanding change. For the GOPe, that’s a guaranteed succession. Years of power, control, influence, and access to an endless supply of fiat currency. We are told JD! and Ron! and Glenn! and Vivek! are the kind of characters that can really take on Gavin Newsom and Gretchen Whitmer and Josh Shapiro. We have been reduced to this as a key metric for “winning our votes.” Actors on television tickle-fighting over divisive issues, broadcast from a False Reality.
In his response to the ‘Cracker Barrel controversy’ narrative, Trump is turning an enemy narrative deployment into something that benefits him (and therefore MAGA) in the public consciousness. His strategy is to play along with the enemy’s narrative. The goal is ending up on the good side of the enemy’s narrative rather than the bad side. Trump accepts the enemy framing and then proves that the enemy is deceiving us, once again. This tactic works whether he’s forced to side with a view shared more commonly by the Uniparty Left or the Uniparty Right. They are the same thing. It makes no difference. Whichever way he goes, it always seems to work out. Of course it does. He’s exposing the Controlled Opposition from the outside and offering an exit.
Trump runs this play constantly, if not all the time, and has for a decade. Even people who believe they’re keenly observing what’s happening on the Screen convince themselves (or at least claim to be convinced) that what is happening is real ‘when Trump plays along’ or fake ‘when Trump doesn’t play along.’ These people form beliefs only from authority. They want to know they’ve got the right answer, retrieving it through their intelligence and good fortune from a reputable “source,” someone who definitely checked and came to the proper conclusion. None of them, notably, ever checked for themselves. The Official Story is the only one worth believing.
What would be the enemy reasoning for the timing of the ‘Cracker Barrel controversy’ narrative from the ConInc perspective?
“Well, it sure would make the MAGAts think we’re based’n’redpilled and super unwoke. This will cause MAGA to return to supporting the Uniparty Right and therefore the Uniparty,” because we are thrilled by what’s happening on the Screen.
The headlines: WOKE CAME HERE TO DIE: PRESIDENT VANCE AND VICE PRESIDENT DEESANTIS CONQUER WOKENESS AT CRACKER BARREL, ANOTHER IN A LONG LINE
Had Trump and his movement never arrived, this is the sort of storyline upon which presidencies and legacies are formed in the News. The Uniparty Right machine would be currently implementing a different agenda than Trump, but that agenda would be marketed to the people in the same way, on the basis of these same storylines. Trump simply highlights the stories. He invites the characters to the State of the Union. It doesn’t mean the heart-wrenching stories aren’t real, it means they were set to be told for a different purpose—to burnish the image of the Uniparty Right as totally conservative, anti-woke, pro-freedom, pro-American, and willing to say that abortion is bad but do nothing about it. They are the Washington Generals to the Democrat Globetrotters and they’re attempting to wear MAGA as a skin suit.
Trump is forced to play along (or rather, seen to be forced to be seen as playing along) with one side or the other within the Controlled Opposition dynamic. When Trump adopts a position, that is not the cue for his supporters to immediately adopt the same position. We are meant to be thinking for ourselves, not delegating our thinking because we are certain we have identified the hero of the story.
It is crazy to think that still we choose which parts of which fake news narrative are real and fake, but we think it anyway. We build our world, our understanding of reality, atop the constant contradiction created by the News. Trump spoils the script by telling everyone what the Reality Show will show us, sometime in the future. This neutralizes any potential for enemy gain in the course of the op that was run specifically for their benefit. It becomes increasingly difficult to sell the American people on the drama and emotion produced within us by the Screen.
The ConInc establishment designs these ops for the Uniparty Right’s benefit. The establishment deploys these ops and uses their media to shape the public’s response. Trump merely repurposes all of it because the people are with him and see him as a steadier guide through the unknown. Trump is doing what he has to do until we become able to stop being retarded.
Amusingly, those who lack the fortitude to admit how much is truly fake, deferring always to Trump, will ignore Trump every time he calls something fake: the News, elections, the Trump indictments, etc… These people, rather than listening to the President when he’s speaking in clear and obvious terms, decide Trump means something secret and coded that supports what they believed simply because they knew they had received the secret code.
Trump is exaggerating when he calls our elections fake, we’re told. The indictments are real, Trump the showman is saying they’re fake but the DOJ would never do that. The News is fake, but only sometimes, and we’re amazing at discerning when, so some of it can still be treated as real.
This is the thinking of the retarded at this point in time. The retarded have watched the Screen for so long they have convinced themselves they know which actors are “just kidding” while they’re acting and which ones are saying the real, serious truth.
People who don’t know what truth is or what their reality is, really, are telling us what to believe is real or fake. We should assume everything shown to us by the Screen is totally fake until proven otherwise.
We could reclaim our lives and our nation by solving this one, minute problem. People’s lives would relocalize themselves. The News would have no impact on our emotional well-being. We wouldn’t be so lost and confused. We are being driven mad because we have devoted our lives to pretending the all-encompassing fiction on the Screen is how the world is organized, in direct conflict with how the world is actually organized.
We do the thing we think Trump wants us to do. We believe the thing we think Trump wants us to believe. We say the thing that we think Trump wants us to say. Perhaps we should focus on figuring out for ourselves what the right thing to do is and then doing that.
UPDATE: Cracker Barrel has reversed its choice to rebrand after the public expressed outrage over their woke sign. This was going to happen and Trump preemptively assigned himself credit for the win, exactly as described. The Pete Rose (and now Roger Clemens) thing represents the same model.
UPDATE #2: Trump responds on Truth Social: "Congratulations “Cracker Barrel” on changing your logo back to what it was. All of your fans very much appreciate it. Good luck into the future. Make lots of money and, most importantly, make your customers happy again!” I guess Trump saved the day! Would JD! and Ron! have done the same?
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That’s one to reread a few times.
Insider paper reporting Chris is right…again!